HCB Corp is the development division of Crocker Construction. HBC Corp continues to add to our community
through developing projects that benefit Jackson and its residents.
New Southern History
The restored historical New Southern Building was originally built in 1927. Many galas, weddings, receptions,
campaign announcements took place in this beautiful building. The New Southern Building was placed on the
National Register of Historic Places in November 2002. In May 2003 an F4 tornado destroyed much of downtown
Jackson, The New Southern was declared structurally sound by engineers and Crocker Construction Co. began
cleaning up and restoring the grand hotel to its former glory. Many craftsmen, artisans, architects and
construction workers labored over 2 years to restore this landmark.
More About Us
Our beautifully restored lobby is 1,938 square feet. We can accommodate up to 300 for receptions and up to
100 for banquets. We have an attached catering area, restrooms, and free parking after 4 p.m. and all weekend.
Tables and chairs are available for your event for an additional fee.
An Alternate Approach
You are free to choose your favorite caterer, DJ, equipment rental service or decorator. The elegance and
ambience of this venue adds sophistication and grand style to any event. The original registration desk, floor,
woods and plaster embellishments add to the classic grandeur of the historic New Southern Hotel.
It is an easy process to book your event with HCB Corporation. We have a packet of paperwork which can be
mailed, e-mailed or picked up. The Rental Application along with the $150.00 deposit would reserve the lobby
for your special day.
We have had several events including the United Way Kick Off Campaign, political campaign announcements,
weddings, wedding receptions, anniversary parties, Bal Masque, reunions, dances, banquets and birthday parties.
For the last three years our firm has held our Annual Christmas Party and Dinner in the
lobby of the New Southern Hotel. It is truly a building filled with the charm and beauty
of yesteryear. The newly renovated lobby is a wonderful place to host all types of events
and we will continue to utilize this wonderful venue for years to come.
- Dennis Henderson, President - TLM Associates, Inc.